To solve that, we spoke with two leading experts in restaurant social media marketing: Rachel Karten, the former associate social director at Bon Apetit, and Erika Nagy, the senior digital marketing manager at BentoBox. Together, they provide a concise, well-rounded overview of how restaurants can maximize social media with 10 Keys to Success.
Watch the webinar below or keep scrolling for a summary of takeaways.
Key #2: Establish a Clear Voice & Tone
This is different than how Yellow Rose writes for other channels, but it doesn’t feel out of place for its brand. Its website is also friendly and direct — and happens to use an all-caps typeface — but it tones down the humor and uses slightly more formal syntax, which feels more appropriate on that channel.
If you’re struggling to define your social media voice, try the following brand exercise: Which celebrity or public figure would your restaurant be? Once you have an answer, research their social media handles to see how they write. Evaluate the writing for your own restaurant by asking if it sounds like that person.
Key #3: Define Your Visual Style
CONCLUSION